Naepo Bobusang-chon

Naepo Bobusang-chon is a cultural heritage theme park in Yesan-gun, South Chungcheong Province, South Korea, dedicated to preserving and celebrating the traditional bobusang merchant culture of the Joseon era. The park features an immersive museum tracing the Naipo and Bobusang historical narratives, a 4D theater, cyber tours, and hands-on experiences such as lantern-making workshops. Visitors can explore recreated traditional markets, sample authentic period foods including seafood pancakes and rice wine, and participate in VR experiences and seasonal cultural festivals. Playground facilities ensure younger visitors are also entertained. The park blends educational content about Korea's itinerant merchant heritage with engaging recreational activities, making it a distinctive and enriching destination for school groups, families, and those curious about Korean cultural history in the scenic rural landscape of Chungcheongnam-do.